Since 2010, the annual Lexus Hybrid Art exhibition has presented the works of leading contemporary artists whose creative output matches the philosophy of the Lexus brand. This new Lexus Hybrid Art installment will open up innovative scenarios for audience interaction, expand the frontiers of previously well-known formats — interactive exhibits and the postdramatic theatre — and will present the author’s narrative inspired by this year’s central theme – Anticipation.

The initiator and moderator of this experiment is Douglas Coupland — a Canadian artist, writer, designer and journalist. Coupland is the author of the cult novel “Generation X” that became the manifesto of an entire generation; one of the engineers of the digital revolution who, as early as 20 years ago in his columns for Vice and Wired magazines, managed to anticipate the events that have become an integral part of our present-day reality; a resident of Google Cultural Institute and a winner of several awards in industrial design. Everything Coupland engages in is aimed at examining the mass culture of the present and the digital world of the near future. Upon the special invitation of Lexus Hybrid Art, one of the greatest visionaries of the modern world is coming to Russia to alter our ideas of how the future may look and how we can influence it.

An important quality of the Lexus brand — the ability to anticipate the demands and expectations of its clients — has inspired Marcello Dantas, Brazil, the curator of Lexus Hybrid Art 2016, to not only attempt to permeate the future, but also to closely observe the process of its construction.

“We can collectively invent a future we don’t yet know,” states Dantas, and invites all those who find themselves absorbed by Coupland’s epic fantasy, constructed within the recently-renovated Manege in St Petersburg, to become co-authors of the exhibition. Visitors will participate collectively in the experience of creating an imaginary world, arguably the most brave and bold design initiative one can have. This experience will be focused on human imagination and its ability to invent the future by using technology in unexpected ways.